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This year’s campaign: May 11, 2018

For the third year in a row, Bruce Power will be having its Break the Silence Social Media campaign. On Friday, May 11, for every tweet sent with #BreakTheSilence18, every like and share of the Break the Silence video on Facebook and every like and view of the Break the Silence video on Instagram, Bruce Power will donate $1 to local mental health initiatives.

2017’s campaign

Thank you for your support in 2017

In our 2017 Break The Silence social media awareness campaign, 9,925 tweets were sent using the hashtag #BreakTheSilence and our Break the Silence Facebook post was shared close to 10,000 times. While we committed $1 per share or use of the hashtag, we donated $84,000 to local mental health initiatives through our Community Investment and Sponsorship Program. These grassroots programs assist countless individuals in Bruce, Grey and Huron counties, while raising awareness about mental illness and helping to #BreakTheSilence.

Here are some highlights from the 2017 campaign:

Bruce Power is donating a total of $23,000 to the Canadian Mental Health Association’s Grey Bruce branch for for its Friends and Neighbours Club, Men’s Group and Ride Don’t Hide event. From left are April Robinson, Fundraising & Event Coordinator; Joachim Ostertag, Program Manager of the Men’s Program; Jackie Ralph, Youth Awareness – FAN Club and Let’s Talk program coordinator; Claude Anderson, Executive Director of the CMHA; and Christine John, Communications Specialist, Bruce Power.
Bruce Grey MPP Bill Walker speaks about the campaign in the Ontario Legislature

About the campaign

About the campaign

Bruce Power – the largest employer along the Lake Huron shoreline – and its partners in mental and personal health initiatives want the people of Bruce, Grey and Huron counties to generate conversations on mental health during Mental Health Awareness Week. In two years, our #BreakTheSilence awareness campaign has raised $164,000 for local mental health initiatives in Bruce, Grey and Huron counties.

We encourage you to generate conversations with your friends, family and co-workers about mental health, how we can end the stigma and Break The Silence. Mental health issues often go unseen, and often those who live with these illnesses do so alone. Yet, mental illnesses impact one in five Canadians during their lifetime, leaving no reason for these issues to remain feared and misunderstood by the rest of the population.

People who struggle with a variety of mental health issues should not be ignored, discarded or avoided. They should be encouraged to speak out, seek treatment and be accepted by their family, friends and community, as would any person suffering from a physical ailment.

Through our Break The Silence social media campaign, we want residents of Bruce, Grey and Huron counties — and beyond — to show their support for those with mental health issues, stimulate stigma-free conversations and help break down the barriers that face people who live with mental health issues.


Mental Health Information

This is a partial list of information resources.
Please call the Mental Health Helpline at 1-866-531-2600 for more information.

Local information

Regional information