Thank you
for your support


Thank you for your participation in this year’s #BreakTheSilence social media awareness campaign. On May 3, 9,925 tweets were sent on Twitter using the hashtag #BreakTheSilence and our Break the Silence Facebook post was shared close to 10,000 times. While we committed $1 per share or use of the hashtag, we will be donating $84,000 to local mental health initiatives. Let’s keep the awareness going.




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Mental illness affects people of all ages, educational and income levels, and cultures

About the initiative


Bruce Power – the largest employer along the Lake Huron shoreline – and its partners in mental and personal health initiatives want the people of Bruce, Grey and Huron counties to generate conversations on mental health during Mental Health Awareness Week. In two years, our #BreakTheSilence awareness campaign has raised $164,000 for local mental health initiatives in Bruce, Grey and Huron counties.


We encourage you to generate conversations with your friends, family and co-workers about mental health, how we can end the stigma and #BreakTheSilence. Mental health issues often go unseen, and often those who live with these illnesses do so alone. Yet, mental illnesses impact one in five Canadians during their lifetime, leaving no reason for these issues to remain feared and misunderstood by the rest of the population.


People who struggle with a variety of mental health issues should not be ignored, discarded or avoided. They should be encouraged to speak out, seek treatment and be accepted by their family, friends and community, as would any person suffering from a physical ailment.


Through our #BreakTheSilence social media campaign, we want residents of Bruce, Grey and Huron counties — and beyond — to show their support for those with mental health issues, stimulate stigma-free conversations and help break down the barriers that face people who live with mental health issues.

2017 Campaign


This year, Bruce Power will donate about $84,000 to local mental health initiatives through its Community Investment and Sponsorship Program. These grassroots programs assist countless individuals in Bruce, Grey and Huron counties, while raising awareness about mental illness and helping to #BreakTheSilence. Here are some highlights from the 2017 campaign.

Canadian Mental Health Association, Grey-Bruce Branch

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Bruce Power is donating a total of $23,000 to the Canadian Mental Health Association’s Grey Bruce branch for for its Friends and Neighbours Club, Men’s Group and Ride Don’t Hide event. From left are April Robinson, Fundraising & Event Coordinator; Joachim Ostertag, Program Manager of the Men’s Program; Jackie Ralph, Youth Awareness – FAN Club and Let’s Talk program coordinator; Claude Anderson, Executive Director of the CMHA; and Christine John, Communications Specialist, Bruce Power.


Bill Walker statement in Ontario Legislature

Bruce Grey MPP Bill Walker spoke about the 2017 awareness campaign in the Ontario Legislature on May 4.

Mental Health Information

This is a partial list of information resources.
Please call the Mental Health Helpline at 1-866-531-2600 for more information.

Local information

Regional information

Our Partners

Every year, Bruce Power’s Community Investment and Sponsorship Program donates nearly $1.4 million to local organizations. This includes nearly $84,000 to local mental health initiatives. Some of the organizations we partner with are:

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Keystone