About the campaign
Bruce Power – the largest employer along the Lake Huron shoreline – and its partners in mental and personal health initiatives want the people of Bruce, Grey and Huron counties to generate conversations on mental health during Mental Health Awareness Week. In three years, our #BreakTheSilence awareness campaign has raised $240,000 for local mental health initiatives in Bruce, Grey and Huron counties.
We encourage you to generate conversations with your friends, family and co-workers about mental health, how we can end the stigma and Break The Silence. Mental health issues often go unseen, and often those who live with these illnesses do so alone. Yet, mental illnesses impact one in five Canadians during their lifetime, leaving no reason for these issues to remain feared and misunderstood by the rest of the population.
People who struggle with a variety of mental health issues should not be ignored, discarded or avoided. They should be encouraged to speak out, seek treatment and be accepted by their family, friends and community, as would any person suffering from a physical ailment.
Through our Break The Silence social media campaign, we want residents of Bruce, Grey and Huron counties — and beyond — to show their support for those with mental health issues, stimulate stigma-free conversations and help break down the barriers that face people who live with mental health issues.