#BreakTheSilence


Every time you post to social media using the hashtag #BreakTheSilence, Bruce Power will donate $1 to a local mental health initiative, up to $80,000.




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Mental illness affects people of all ages, educational and income levels, and cultures

About the initiative


Bruce Power – the largest employer along the Lake Huron shoreline – and its partners in mental and personal health initiatives want the people of Bruce, Grey and Huron counties to generate conversations on mental health during Mental Health Awareness Week (May 2-8).


We encourage you to generate conversations with your friends, family and co-workers about mental health, how we can end the stigma and #BreakTheSilence. Mental health issues often go unseen, and often those who live with these illnesses do so alone. Yet, mental illnesses impact one in five Canadians during their lifetime, leaving no reason for these issues to remain feared and misunderstood by the rest of the population.


People who struggle with a variety of mental health issues should not be ignored, discarded or avoided. They should be encouraged to speak out, seek treatment and be accepted by their family, friends and community, as would any person suffering from a physical ailment.


Through our #BreakTheSilence social media campaign, we want residents of Bruce, Grey and Huron counties to show their support for those with mental health issues, stimulate stigma-free conversations and help break down the barriers that face people who live with mental health issues.


During Mental Health Awareness Week, Bruce Power will conduct a social media campaign and we encourage you to Like and Share our posts on Facebook and LinkedIn, Retweet us on Twitter @Bruce_Power, and Like or tag your friends to our posts on Instagram @brucepowerngs.

2016 Donations


This year, Bruce Power will donate about $100,000 to local mental health initiatives through its Community Investment and Sponsorship Program. These grassroots programs assist countless individuals in Bruce, Grey and Huron counties, while raising awareness about mental illness and helping to #BreakTheSilence.

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Grey Bruce We CARE Share


The second annual We CARE Share event brings youth and adults together to discuss living with mental health issues. Bruce Power supported this May 16 event with an $11,000 donation.


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Canadian Mental Health Association Grey Bruce


Bruce Power donated $23,000 to various mental health outreach, fundraising and educational initiatives, which are organized through the Grey Bruce chapter of the CMHA


Mental Health Information

This is a partial list of information resources.
Please call the Mental Health Helpline at 1-866-531-2600 for more information.

Local information

Regional information

Our Partners

Every year, Bruce Power’s Community Investment and Sponsorship Program donates nearly $1.4 million to local organizations. This includes nearly $80,000 to local mental health initiatives. Some of the organizations we partner with are:

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Keystone